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 For most companies, trade shows are a major investment, both in money and in time spent by your sales reps. Yet often trade shows are unproductive since - once the trade show is over -- there's no time to follow up on all the leads. IFS offers the solution…prompt, effective follow-up of leads, bringing new business in your door. Here's how our trade show support works: Pre-show preparation - In advance of the trade show, we'll work with you to develop three to five versions of follow-up correspondence, depending on your prospect's needs. For instance, one version may reference the literature you intend to enclose, and another may reference the sample products you'll be sending. Trade show coordination - Because we'll work with the trade show sponsor in advance to determine how they track their attendees, we'll help you establish the best way to collect information about each of your leads.
Palm Pilot order entry system - Does your sales team use palm pilots? We'll capture all your sales leads and download directly to your system. Follow up correspondence - Once you've proofed the list for verification, IFS will generate the correspondence -- packaging it with literature and/or samples, where appropriate - and promptly send it to your leads. Imagine how impressed your prospective customers will be when they receive your follow-up correspondence just as they return from the trade show! Watch your trade show productivity zoom - and your sales soar - when you put the IFS Trade Show Support program to work for you. |
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Keith Milburn, President |
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Daily lead collection - At the end of every trade show day, all of your leads will be transmitted to IFS for overnight processing. You'll receive a complete recap the next day for proofing/verification purposes. 
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